I found this article fascinating. Be forewarned, it’s from the New York Times. It’s condescending towards hunters and soldiers (what would you expect?) but it’s still worth reading.
My theory is this: Camo is hype. I simply don’t think it makes any difference. I consider dark earth tones and camo to be interchangeable. My favorite hunting outfit is a lucky pair of brown cargo pants and a lucky green long-sleeved shirt. No camo involved. I’ve killed deer, elk, ducks, turkeys, and whatever else wearing that outfit. I’ve never once felt like the color or pattern of my clothing made a difference. This spring during the archery turkey season I had 8 different toms within 20 yards of that outfit, and I wasn’t in a blind!
If it weren’t for choke tubes I’d argue that camo is the most overrated, hype-generated product line for hunters. Think about this: who sponsors more “hunting celebrities”? And in turn those people tell their fans and viewers what? That they absolutely will never kill and bull or buck without the newest Mossy Oak pattern. It isn’t true, I promise.