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West Jordan, UT – Along with the unveiling of the innovative Badlands Approach camouflage pattern (new for 2016), Badlands will be offering 26 new groundbreaking apparel pieces. Due out in June 2016, the all-new apparel line will feature technologies never-before-seen in the hunting industry.

Featuring lightweight base layers to fully waterproof outer layers and everything in between, the new Badlands Approach apparel line was designed for hunters to find the perfect system regardless of the climate, location or type of hunt they will be going on.

Features of the new line include:

• Heatwave™ Ceramic Membrane Technology for extra warmth without bulk
• Cooltouch™ Membrane Technology for additional cooling in warm to hot weather
• Highest quality YKK® zippers on all new apparel pieces
• Teflon® Durable Water Repellent (DWR) finishes on outer layers
• High-wear areas reinforced with Schoeller®-Keprotec Kevlar infused fabric
• Silvadur™ Antimicrobial Technology for scent control
• Industry’s first truly Unconditional Lifetime Warranty on all clothing

Badlands Marketing Director Blake VanTussenbrook said of the new apparel line, “For us this was about taking everything we’ve learned about clothing over the last 10 years and putting that knowledge to work for hunters everywhere. The technology we’ve used, the materials and quality construction and our unconditional warranty takes hunting apparel to a whole new level.”

The 2016 Badlands apparel line will be released in June 2016 and is available in Badlands Approach camouflage. Pricing and more information about each item can be found at

Now in its 22nd year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry

TRACT Optics wins coveted Outdoor Life Great Buy Award for its TORIC 10X42 Binocular
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TRACT Optics, a new, direct to consumer optics line, headquartered in Hummelstown, PA, was recently awarded the coveted Outdoor Life Great Buy award for its flagship TORIC 10×42 binocular in the full size category at the NRA National Convention in Louisville, Kentucky.
Outdoor Life’s Annual optics test pits various optics manufacturers against a vigorous testing criteria to include resolution, low-light performance, image quality, mechanics, construction and durability just to name a few. The TORIC 10X42 came away the winner of the Great Buy against submissions from Nikon, Steiner, Bushnell, Leupold, SIG, Trijicon, and several others.

The company was launched late last year, by optics industry veterans Jon Allen and Jon LaCorte who have a combined 40+ years of optics design, product development, marketing and adverting. Sarah Weaver, operations manager, says “The Hummelstown community has been very welcoming. Great local talent was hired to get TRACT off the ground and handle the office and warehouse duties.”

“We are extremely proud and honored to have won the Great Buy award from Outdoor Life validating our commitment to delivering to our customers a “best in class” product and experience at a reasonable price thanks to the direct to consumer business strategy.” said Co-Founder Jon LaCorte. “The testing Standards used by the Outdoor Life test team sets the bar extremely high and to be recognized with this award in our first year is truly humbling”
TRACT’S unique direct to consumer business model cuts out the middleman markup that retailers add on to the product allowing the consumer to get a product with a level of quality that would likely cost hundreds of dollars more if available through retail outlets.

“The Great Buy award proves our commitment to our customers to provide a much higher level of quality and workmanship without the cost.” said Co-Founder Jon Allen. “We strive to create not only a great product, but a great experience.
Available exclusively at, the initial product offerings are the TORIC and TEKOA binocular models, 3 lines of riflescopes designed for hunting, a line of caliber specific AR models and well as Rimfire Models.

TRACT’s comprehensive, educational website will serve as a resource for the optics Community through blogs, videos and social media platforms like Facebook and Twitter. Check out the complete product line by visiting or give us a call toll free at 844-747-4928 to learn more!

This Father’s Day, Give Him Adventure and Yourself, Peace of Mind
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SPOT makes great systems and I have heard nothing but good things about the products. Look for a possible review in the future. ~DesertRat

SPOT, now 50% off*, is the tech gift that will keep him connected and those back home reassured

Just in time for Father’s Day and for a limited time, SPOT is offering its life-saving technology for 50% off*. Dads who love to hunt, fish, hike and off-road – activities that often take one beyond cellular coverage – can get lost when they want to (we know they want to!) and should the unexpected occur, found when they need to. Since SPOT’s inception in 2007, the technology has helped to initiate over 4,000 rescues worldwide. In 2015, over 55% of annual rescues occurred during the summer months when folks like dads are itching to get off-the-grid, even if only for a day.

Adventurous dads can use SPOT’s cool features like check ins, tracking, custom messages or if needed, S.O.S. to reach emergency responders, all while basecamp back home can rest assured that the adventure lover in their life is equipped to stay in touch. So let 2016 be the year you encourage him to go deep sea fishing in the Gulf or hiking in Alaska, as long as he’s equipped with a SPOT Gen3®.

Long Haul Paul, an avid motorcycle enthusiast who is also married and a father of three recently stated, “My SPOT tracker doubles as a marriage saving device.” Now suffering from memory issues, “it has helped keep my wife from worrying for hours on end when I forget to call her after a 1200 mile trip that day.”

Michael Herrera, SPOT’s 4,000th rescuee and a retired Houston firefighter, was off-roading in Alabama on his dual-sport dirt bike when he took a hard fall. Within 40 minutes of the S.O.S. activation, an ATV and ambulance were onsite. At the hospital, it was determined that he had suffered a broken collarbone, three broken ribs and a partially collapsed lung. “Until my accident, I’d only used my SPOT for tracking so my wife could be aware of my location when riding off-road. It was gratifying to know that my SPOT delivered on its promise when I needed SAR services,” says Herrera. He also expressed his gratitude to the SAR teams involved in his rescue, “thank you for your service and your quick response.”

His wife also comments in this video, “I thought there was a mistake … because he’s a really good rider. It was a relief to know help was on the way.”

Dads might also appreciate the newest addition to the SPOT family, SPOT Trace®, a tracking device which is already helping tens of thousands of customers to keep tabs on their valuable assets – cars, boats, ATV’s, bikes and RV’s. In the early morning hours, Jonathan Eversole had his 2007 Suzuki motorcycle stolen right out of his driveway; watch this video to see how Trace, also currently 50% off, helped him get it back.

And finally, for those who want the most direct form of communication beyond cellular, the SPOT Global Phone gives adventurers the ability to make and receive calls or emails. Dave Carraro, Wicked Tuna competitor, relies on this technology and comments, “Not only do I use my sat phone to help me locate and catch massive tunas or help boaters in distress, but I need it to call back home. I feel like it’s crucial to have the ability to stay in touch with loved ones when out on the water so everyone has peace of mind while I continue to live my dream.”

This Father’s Day, give him the gift of high-tech connectivity so he can have fun and his loved ones can rest easy. *For a limited time this summer, SPOT will be HALF OFF (after mail in rebate; annual subscription required). For more information visit

To view SPOT’s coverage maps, please visit SPOT products are available at retailers nationwide such as West Marine, REI, Cabela’s and Bass Pro Shops. For a complete list of retailers carrying SPOT products, visit

SPOT LLC, a subsidiary of Globalstar, Inc., provides affordable satellite communication and tracking devices for recreational use. SPOT Global Phone uses the Globalstar network to transmit two-way voice and data communications. SPOT messaging devices use both the GPS satellite network and the Globalstar network to transmit text messages and GPS coordinates. Since 2007, SPOT has provided peace of mind by allowing customers to remain in contact completely independent of cellular coverage, having initiated over 3,000 rescues worldwide. For more information, visit

An Interview With Huntress and Entrepreneur – Mary Hagen
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I met Mary at a recent fundraising banquet for the Mule Deer Foundation. The MDF is a great organization that does a lot of amazing work, especially in the western states. Theor conservation projects don’t just help mule deer – they usually help all of the critters in that area – from bugs to birds! Mary was kind enough to support the event not only by being there, but with a generous donation of a set of her amazing Ladies’ Camo

I learned that Mary is an amazing young lady – not only because of her hunting, but she is an active entrepreneur as well, owning several small businesses. I thought my readers would enjoy learning more about her! I do appreciate Mary taking the time out of her schedule to answer some questions! ~DesertRat

1. You have several companies on the go! How on earth did you get so many? Could you tell us about them?

Hagen Hunting is my pride and joy, and my passion. But I am what you would call a serial entrepreneur – - I just can’t seem to stop developing businesses! I got into business consulting about 5 years ago with a handful of clients, all with basic business development needs (mostly technology related). I had the right relationships in place to take the jobs, so I pulled together a team of developers, designers, and various consultants and we started helping startups get off the ground. Now, to answer your question; I have so many businesses under my belt because that’s what I do day in and day out. I build businesses – - some for myself, some for others on the clock. It’s a blast! These are my companies, (though I currently work full time on Hagen Hunting and a few select clients):

2. Which company is the most exciting for you?

Hagen Hunting, without a doubt. This business is so much fun, and it gets such a positive response! This is the first company that I’ve developed where investors come to me wanting in. I don’t have a background in fashion, manufacturing, or design. But I am a bow hunter, and a business woman. This company is so fulfilling for me – I am really solving a problem in the marketplace and making the magnificent outdoors more accessible to women with my gear. I absolutely love it.

3. Talk to me a bit about Hagen Hunting; how did you decide to jump into the camo business?

As a bow hunter myself, I have designed gear that solves all the problems that I was having in the field (wearing men’s gear more often than the limited women’s lines that were available). I started hunting about 4 years ago. When I went shopping for something to wear for my new hobby, I realized that my options were terribly limited. So frankly, I was just unhappy with the current options and I knew I could do it better.

4. What has been the biggest surprise or challenge about your venture into camo?

I quickly discovered that a good pattern was going to be crucial for the business to be a success. I needed to bring out something effective, flattering, and NEW. We considered designing our own pattern, licensing one of the big names (Kryptek, Sitka, Kuiu), but ultimately I wanted to do something totally unique, and just for women! We went forward with a pattern called Desolve Camouflage, and it is phenomenal. But tracking that down was a bear.

5. What’s next for your ladies camo business? Where do you go from here?

I’m just looking to grow the business at this point. We have an incredible media plan lined up for 2016 that will get my brand a lot of exposure in the US, and to support the huge influx of sales that we fully expect… (snicker, snicker) … I will be growing the internal executive team and support staff.

6. You’re a hunter; what’s your favorite thing to hunt?

Bull elk. No question.

7. So what’s your dream hunt? The one on top of your bucket list?

New Zealand, bull elk and red stag archery hunt.

I really, really would like to thank Mary for taking the time out for my readers. We wish her all the best and it will be exciting watching her companies grow!

You can learn more about this great line of camo – made specifically for ladies – here: About Hagen Hunting

Hunting in Newfoundland with Arluk Outfitters
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While at the Phoenix ISE Show in March this year, I was happy to stop by the booth of Arluk Outfitters. There I was able to shoot the breeze with Keith Payne and his wife. Being from Atlantic Canada originally, I always get a little nostalgic when I run into someone from that part of the country and it was nice to visit with the Paynes about their Outfitting Service in Newfoundland. I asked Keith if he’d be willing to do an interview for my site, and here we are!

1.It seems like people tend to know a little more about Newfoundland than they did 10 or 20 years ago. Do you think that’s the case?

Newfoundland is now definitely better known worldwide than we were 10 or 20 years ago. We are one of the best, last wilderness places left in the world and people are finding out about us by word of mouth, through social media and through the marketing efforts of our Provincial Department of Tourism. We are also unique geographically and culturally, and our Tourism department has done an excellent job of telling the rest of the world about us. It’s amazing how many people drop by our Arluk Booth at trade shows and tell us that visiting Newfoundland is on their bucket list.

2. As you travel around and talk to folks – what is their perception of Newfoundland?

Because of the great marketing effort that I mentioned, there are fewer misconceptions now than there once were. Yet, people are still surprised to hear that our climate is quite moderate and we are in fact not far north. Our capital, St. John’s, the oldest city in North America, is the same latitude as Paris, France and Seattle, Washington. If you speak to anyone who has visited Newfoundland, they inevitably talk about how friendly the people in Newfoundland are. In terms of our big game, Europeans were not aware that we have the highest density of moose in the world and that we have large, trophy class moose. They are comparable in size to moose in British Columbia and Alberta.

3. As a guide – what is your favorite species to hunt with your customers? Why?

I love moose hunting but I also enjoy caribou hunting. The thrill of hearing a bull moose respond to your call never gets old. The anticipation as you hear them grunting and raking the trees on their way toward you will get your heart pounding every time. They are magnificent animals and I have great respect for them. Moose meat is also a major part of my diet.

4. Besides great hunting, what might people be surprised to find when they get there?

Newfoundland is well known for its sparsely populated wilderness areas, beautiful seascapes, icebergs, whale-watching and quaint outport villages. Less well known is that Newfoundland is also rich in music and the arts. Every region of the province has festivals from the “Opera on the Avalon” festival on the east coast to “Trails, Tales and Tunes” on the west coast.

5. Best advice for people coming in to hunt with you?

Plan to come a few days early or stay a few days longer. We are much more than just one of the best places to hunt and fish in the world.

6. What about fishing?

More than 50% of all Atlantic Salmon rivers are in Newfoundland and Labrador and some would argue we have the best brook trout fishing in the world. At Arluk, our fishing lodge is located on the site of Lee Wulf’s former tilt on the pristine Main River, one of the province’s best salmon rivers. We have spectacular dry and wet fly fishing for Atlantic salmon and brook trout. Because of our remote location, access is by helicopter, so guests of Arluk will be the only anglers on the river. There are numerous pools with several prime pools adjacent to the lodge and others that can be reached after a short boat ride.

7. As an Outfitter from Newfoundland, what is your biggest challenge when competing with Outfitters from other states and provinces?

Our biggest challenge is letting people know that we are not that far away. We are the most eastern part of North America, but we’re still less than 3 hours by plane from Toronto and we’re the closer to Europe than anywhere else in North America.

8. Do you get to hunt much yourself? What’s your dream hunting trip?

I hunt moose every year and I’m also an avid upland bird hunter, but I don’t get to do much bird hunting these days. My favourite hunting trip involves moose hunting while paddling a river in canoe. When I was a boy I read a book about hunting in Newfoundland that was published in 1907. It’s called “ Newfoundland And Its Untrodden Ways” and it recounts the author’s experiences of paddling into the uninhabited interior of Newfoundland to hunt caribou. Now, whenever I get the opportunity, I combine my two favourite outdoor activities, hunting and canoeing.

Thanks again to Keith for taking some time out to tell my readers about hunting in Newfoundland.

To learn more about hunting with Keith, visit Hunting with Arluk

To learn more about fishing, check it out: Fishing in Newfoundland

The Arluk Experience

Getting There