I’m hoping you read the first installment of my interview with Obie. Below is the 2nd Part. Thanks again to Obie for taking part, and teaching so many people about BBQ – especially me!
7. There are a ton of different types of smokers out there. What advice do you have on how to select a new smoker/griller? Especially for new people?
Once again, I’ve covered this on the website already, but an here’s an update. 1. Determine required capacity. How many people do you normally feed? How often are you gonna cook for a big group? If it’s only once or twice a year, you really don’t need enough capacity to feed an army. Cook ahead and re-heat. If you do it right, I defy anyone to tell it’s been reheated. If you buy too big you’ll pay extra up front and with a smoker you use a lot more fuel (which ain’t cheap) heating up the space you don’t need. 2. Are you most likely to be grilling, or smoking, or both? If you mostly grill, get a good grill and cheap little water-pan smoker. You really only need the smoker for the smoke flavor—you can do most of the actual cooking in your oven, after you get the requisite smoke. If you’re planning on spending less than $1000, you prob’ly don’t want a horizontal smoker, go with a vertical design. Hey, heat rises, use a design that puts the meat above the fire and the physics work for you. THE MOST IMPORTANT FEATURE is good control of the airflow. You need adjustable vents on both the inflow and outflowing air. The difference between a campfire and a blast furnace is air control.
8. Since going commercial, what has been your biggest surprise in marketing/selling your products?
Personally, my biggest surprise was how much I enjoyed working the retail shop. Frankly, this wasn’t supposed to be my gig—I had a small but profitable glass biz and my wife (happily, now ex-wife) was supposed to do the spices but she flaked and dropped the ball, after we had actually spent the money to buy it. I had to pick up the pieces or take the loss, so I jumped in…and found I LOVED it. Whoodathunkit? T’other surprise was how some buyers just flat don’t care about quality–only mark-up. Seems particularly endemic in the grocery biz where it’s ONLY about product what sells the most.
9. What’s your favorite thing to eat out of the smoker?
Don’t really have a fave. Smoked prime rib is always a crowd-pleaser, plus all the usual suspects…brisket, ribs, turkey, ham (hoo boy do I have a good ham & turkey recipes!), whole pork loin is so easy and goes so far…don’t care much for pulled pork–too much work for what you get.
10. Besides cooking, running your business and mentoring new people – what other pastimes or hobbies do you enjoy?
MUSIC I personally don’t have much talent for making music, but I love music. I was 13 when the Beatles hit these shores, and spent my youth with Cream, Hendrix, Big Brother, The Doors, The Byrds, Mothers of Invention, Rolling Stones, The Who, etc, etc. I became a rabid Deadhead, marveling at a rock band improvising like a jazz band. In ’72 or so I bought my first LP that featured a steel guitar: Comander Cody &/t Lost Planet Airmen’s “Lost in the Ozone” and then just a year later Willie Nelson brought the hippies and the rednecks together down in Austin and started the Cosmic Cowboy movement (Willie, Waylon, Rusty Wier, Steve Fromholtz, Guy Clark, Willis Allen Ramsey, etc) and I knew I’d found a real home. The Cosmic Cowboy thing fell apart after a few years and what was left in rock seemed like it was only Springsteen, The Eagles and bunch of clueless Eagle impersonators all fronted by guys trying to sing really high so they sounded like women. Ick. I was so desperate that I started listening to Jazz. Then in ’85 I found KNON playing country-rock, featuring guys who sang like men, and I was back on board. The rebirth of the ol Cosmic Cowboy scene became “Texas Music” with regional artists dominating a new movement epicentered in Austin again, and really started taking off. It’s gone through many labels but today it’s called “Americanna”, and features artists from all over the country. In ’05, much to my amazement, I was offered the chance to DJ at KNON-FM, and I began the “Texas Cooking” show, named for a song by Guy Clark….
A quick explanation here: KNON is one of the rarest creatures in this country—a true INDEPENDENT radio station. We have no paid DJ’s…everybody that does a show is a volunteer–someone who loves the music so much that we’ll do our show for free. We’re formatted kinda like a college station with many different shows each showcasing a different type of music, including blues, gospel, hip-hop (or whatever), head-banger heavy metal, Cajun, rockabilly, American Indian, the longest running Grateful Dead show in the US, reggae, jazz, etc, etc. No commercials, we’re a non-profit, community-supported station, and raise a good bit of our funding through pledge drives 4 times a year.
Most importantly, we have no programming directors, which means all the DJ’s are real DJ’s, we get to choose our own music. I don’t require approval from some idiot bean-counter in a suit, if I like it and it fits, I can play it on my show—and that goes for all the shows. What a concept! We play music based on merit, not money or promotional machinery. Nice. KNON streams at www.knon.org.
I am the Tuesday Renegade Radio DJ, and am on 4-6 PM CST, and define my show as “Country-rockin’ honky-tonk stomp, & roadhouse with a twang”. I average 30 songs in two hours, with emphasis on what’s new in the genre. I highly recommend tuning in between 4 and 6 Mon-Fri—all the shows are first-rate, and all the dj’s are amatures. Listening to us screw-up on air (we all do) is just a little comic relief. You will catch the best music around on KNON–period. Oh, and FYI, Don O who does the Texas BBQ Blog is a Blues DJ at KNON–every Fri 6-8 PM CST. Small world.
I want to thank Obie again, for taking me under his wing. He’s been an awesome souce of info, fun to talk to, and the products he sent me to try are top notch. You’ll see lots of references to his products throughout my posts. Please visit his site www.obiecue.com and please have a listen to his radio station as well! ~Dry Rubbed Rat