So, I was scanning through the news online this morning like I always do. At some point, I caught myself reading some stupid entertainment industry gossip column. I revile that crap, and was shocked and a little puzzled at how the hell I came to be there. I clicked back to the parent page, and there was my answer… in great big, bold font, serifs and all, was that three-letter word… SEX. There were some other words with it, but I knew as soon as I saw the headline why I’d clicked on the article.
I did a quick review of the articles I’d read, and pretty much had to laugh at the browsing history. Besides the “real”, current news stories, there were three keywords common to almost every article I read:
1. Sex
2. Guns
3. Hunting
Is that revelatory or what?
Of course, this kicked off a little introspection (not always a bad thing, but not always particularly constructive either). Was it just me? Am I simply a fixated hedonist, drawn in by seductive intimations of pleasure and satisfaction on the inside pages of electronic newspapers and magazines? Or is there something bigger than me going on here?
I think I know the answer, of course. It’s not just me.
The Marketing industry has the human psyche nailed, and they manipulate us like marionettes. We’re pretty complicated creatures, but we’ve been studying ourselves and our selves for so long now that there just aren’t that many mysteries left… especially when it comes to why we do the things we do. Our motivations, by and large, are pretty transparent.
Sex sells. Of course it’s become an insidious cliché, but it’s the truth and everyone who wants to capture your attention knows it. Stick a little sex on a billboard, and folks will practically crash their cars to see what they might be missing. Antiperspirant sells because it might make you more attractive (or less repulsive) to a potential sex partner. And “sex” in a headline will make people read the most banal piece of fluff.
I guess none of this really has anything to do with hunting… or does it?
I mean, of course there’s no question that the shooting sports industry will use sex as a marketing tool at every opportunity. Have a look at the “booth babes” at the SHOT Show, or the “booby girls” selling raffle tickets at your local DU banquet. Has anyone seen the Martin Archery ads?
This is pretty blatant, and it’s also pretty clearly targeted at men, who are the biggest consumers of these products (and also, I’ll note, most prone to visual stimulation).
Hell, for that matter I’m sure most of you have noticed that the women in hunting TV are primarily knock-outs (while very few of the guys are exactly pin-up material, as Kat points out repeatedly). Is the idea really to get more women hunting, or is it to add a further incentive for the guys to watch? Murky territory there, and I’ll leave it at that…just something to ponder.
And pondering, really, is what this post is all about… pondering and experimentation. I’m curious to see what happens to the hit count on this post, as well as the search criteria that bring the hits here. I expect my SPAM filter to go off the hook. But I just have to know how many people will come here, lured by the title of this piece and despite the incongruous union of “Sex” and “Wild Boar hunting”.







Here’s a peeve I haven’t petted in a little while…