I don’t claim to be an expert at marketing.  I mean, I’ve been around long enough to recognize certain Madison Avenue tricks and techniques (and seen enough to become pretty cynical about them).  I get the gist of it.  Convince the customer that whatever you’re selling is exactly what they need, and that your’s is the best on the market. 

Sometimes, it’s all about re-branding.  Take the same old thing, wrap some glitz around it, spice up the name, and push it right back out there into the ring. 

It works for household cleansers.  They do it with cereal.  Even the soda companies do it.  

But deer pee?

By the time a whitetail buck reaches trophy potential he’s heard all the calls and smelled all the attractant scents that most deer hunters can throw at him.
 
Hunter’s Specialties® has added a line of SPECIAL RESERVE™ Deer Urines to its line of scents to fool even the wariest bucks.
 
SPECIAL RESERVE is not a blend of urines from a number of different deer. They are collected from a single individual deer, bottled fresh and vapor lock sealed within 24 hours to preserve freshness.
 
SPECIAL RESERVE Deer Urine is available in doe, doe estrus and buck versions for discriminating hunters who only want the very best available. It is highly effective when used with Hunter’s Specialties ScentWicks®, Retract-A-Drag®, or Scent Drags to lure bucks in for a shot.
 
SPECIAL RESERVE Deer Urines come in a 1.5 Oz. bottle and sell for a suggested retail price of   $17.95.
 
For more information about other Hunter’s Specialties products, log onto the Hunter’s Specialties website at www.hunterspec.com, write to 6000 Huntington Court NE, Cedar Rapids, Iowa 52402,  or  call  a  Consumer Service Specialist at 319-395-0321. 

I don’t mean to pick on Hunter Specialties, because they do market some cool products.  But really… “Special Reserve”?

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