The seasoned executive management team at NBFog Inc., brand specialists for the Outdoor Lifestyle industry, have created a licensing, distribution, and brand-building marketing agency with one focus: to help outdoor lifestyle companies better reach the $1 trillion outdoor marketplace.
“Three out of four Americans participate in some form of outdoor recreation every year,” said Mike Callahan, CEO and avid outdoorsman. “We understand the diverse needs of the outdoor lifestyle industry and work closely with our companies to reach this burgeoning, brand-loyal market.”
The primary goal of NBFog is to be a catalyst for prosperity through consulting, licensing, and joint ventures through various brand and product opportunities, benefiting clients and investors alike. Initially, NBFog will focus its strategies and activities toward companies in the hunting, fishing, shooting sports, camping and other active outdoor recreation industries that want to extend their brands beyond their current product offerings and/or abilities.
“Despite the current economic conditions, investors and outdoorsmen realize the long-term value and stability of brand-building in the outdoors community,” said Callahan. “There is a real appetite for opportunities in this industry as everyone moves to maximize profits. NBFog’s strength is in extending these profit opportunities.”
NBFog directs management of client brands by offering a full complement of services such as brand extension strategies, brand licensing, category management, distribution strategies, media/marketing management, contracts, licensing operations, royalty accountability and audits, relationship database management, license renewals, brand demand generation, and more.
NBFog will also work with their clients more deeply by offering capital in return for equity, structured debt, supply chain and corporate advisory services like multimedia management, information technology support, accounting/bookkeeping, human resources and benefits, and executive coaching.
Callahan continued, “In a very short period of time, our executive team has been able to attract an enviable portfolio of clients to whom we are dedicated to serve as partners in building their brands and businesses. We look forward to further establishing NBFog as the premier organization serving the diverse needs and interests of our partners in the outdoor industry.”
Since launching at the 2010 SHOT Show in Las Vegas in January, NBFog has secured nearly a dozen premiere partners and clients, with more on the way. They include Long Leaf Camo, Strike-King, Phunware, Vicious-Fishing Inc., Final Approach, Hoppe’s, Foxy Huntress, Mississippi State University, BuckScore, and a joint marketing venture with Bushnell Outdoor Products.
“It’s extremely rare that a team with such extensive experience, contacts, complementary skill sets and strong track record of personal and professional achievement is able to combine to successfully launch and build a world-class company,” said Callahan.
NBFog’s executive management team includes:
* Mike Callahan, CEO, most recently Senior Vice President with Cabela’s.
* Sammie Knight, Chief Marketing Officer, formerly Executive Vice President of Sales and Licensing with Mossy Oak.
* Randy Russell, COO and CFO, formerly Mossy Oak’s Chief Operating and Financial Officer.
* Jason Otteson, Chief Investment Officer, who brings investment and business-building experience from several industries and opportunities.
NBFog Inc. is located in Austin, Texas, with offices in Salt Lake City, Utah, and Oxford, Mississippi. For more information, visit our website at www.NBFog.com.
Contact:
Jason Otteson
512-203-5070
FogNews@NBFog.com
