Pikesville, Maryland – August 1, 2011 – SYC Sporting, a leading destination for
high-volume wingshooting in Argentina, launched a video advertising campaign on
Shotgun Life that features shotgunning superstars, Tom Knapp and Colorado Buck.
SYC’s new campaign continues its momentum as a leading
wingshooting destination in Argentina by attracting greats such as Gil &
Vicki Ash, Anthony Matarese, Jr., Dez Young, Bruce Scott, Marty Fischer,
Elizabeth Lanier, Judy Rhodes, Bill Kempfer and other leaders in the shotgun
sports. SYC Sporting is located on the Internet at http://www.sycsporting.com/.
The SYC video advertising campaign leverages Shotgun Life’s
position as a technology leader in online publishing in the luxury shotgunning
segment. Shotgun Life is the first online magazine dedicated to the best in
wing and clays shooting. Between the online magazine and the Shotgun Life
e-letters that are read by some 600 affluent shooters daily, Shotgun Life reaches
approximately 1,000 people every day – perhaps the most widely read publication
of its kind. You can see Shotgun Life at http://www.shotgunlife.com/.
“SYC has been engaged in a high-touch marketing campaign by making
appearances at the top shotgun shows,” said Irwin Greenstein, Publisher of
Shotgun Life. “Their streaming video campaign is a case study that a successful
company in this industry must rely on multiple advertising platforms to expand
and maintain their success.”
“Many hunters have yet to realize that Argentina is not only
affordable in today’s economy, it is actually a true ‘value’ – world-class shooting,
lodging, food and wines,” said John Wiles, American Partner at SYC Sporting. “For
the shotgun shooter, it just doesn’t get any better than this.”
Video advertising is growing faster than all other online ad
formats, according to, eMarketer. The market research firm estimates online
video advertising revenues will grow in 2011 to 52.1% to $2.16 billion, up from
$1.42 billion last year, when the video ad market grew 39.6%.
About
SGL Media publishes Shotgun Life (http://www.shotgunlife.com/) the first
online magazine dedicated to the best in wing and clays shooting, which drew
440,000 visits in 2010.
Contact:
Irwin Greenstein
Publisher
Shotgun Life
410-484-2038
