FOR IMMEDIATE RELEASE
Jan. 8, 2008
ATA ANNOUNCES THE SPORTSMAN
CHANNEL AS PRESENTING SPONSOR OF
GREAT GIVEAWAY
The Archery Trade Association and The Sportsman Channel (TSC) came to an agreement that places TSC as the official production channel for the 2008 ATA Trade Show and the ATA Great Giveaway.
The Archery Trade Association and The Sportsman Channel are joining forces at the 2008 ATA Trade Show in Indianapolis, Indiana January 10-12. The partnership places The Sportsman Channel as the official production channel for the Show and its popular event, the ATA Great Giveaway.
The Great Giveaway, which debuted at the 2007 ATA Trade Show, is a fast-paced, fun-packed evening that begins at 6:30 p.m. in the Indianapolis Convention Center’s Sagamore Ballroom on Friday, Jan. 11. This year, The Sportsman Channel will be there to capture the excitement as over 100 prizes are raffled off in under two hours, including hunting trips with industry celebrities, thousands of dollars in cash and a Harley-Davidson® motorcycle trimmed out in Realtree® camo, valued at over $30,000. In all, participants will take home over $200,000 in cash and prizes. All proceeds help fund programs dedicated to growing archery and bowhunting worldwide.
Additionally, as the official production channel for the 2008 ATA Trade Show, TSC staff will film the buzz around the trade show floor, portions of the seminar series, and will interview archery industry dignitaries and personalities, including ATA CEO/president Jay McAninch.
McAninch commented, “With the footage from the Show and the Giveaway, our partnership with TSC will allow us to create several public service announcements and a DVD that will promote the ATA Trade Show. These will also help inform people nationwide about the great programs underway helping to grow and protect archery and bowhunting. These initiatives will provide opportunities for future generations to participate in archery and bowhunting, and are made possible because of the funds generated by the ATA Trade Show.”
“We are honored to be in a position where the ATA and The Sportsman Channel partner together for a notable cause and look forward to seeing everyone at the Great Giveaway,” said TSC General Sales Manager, Graig Hale.
As a result of the consistent strength, size and attendance, the ATA Trade Show ranks among the top 200 trade shows in the United States. ATA expects record attendance as the Show returns to Indianapolis this year. To learn more about the ATA Trade Show and the Great Giveaway, visit www.archerytrade.org.
About the Archery Trade Association
The Archery Trade Association is a nonprofit trade association working to maintain and enhance the profitability and economic viability of the archery and bowhunting industry through legislative and policy initiatives, regulatory reform, and education, research, marketing, and promotional programs. Through its foundations, the Bowhunting Preservation Alliance and ArrowSport, ATA seeks to grow participation in all forms of archery and bowhunting. To find out about membership, inquire about attending the annual ATA Trade Show or to learn more about ATA’s programs visit www.archerytrade.org or call toll free 866-266-2776.
About The Sportsman Channel
Launched in 2003, The Sportsman Channel is presently in 16 million households nationwide on a full and part-time basis. TSC is the only channel that can deliver 100 percent hunting, fishing and shooting programming 24 hours a day, seven days a week. Recently purchased by InterMedia Outdoors Holdings, TSC is now a part of the nation’s largest hunting and fishing media conglomerate and leading content producer. Check out TSC’s new, interactive website and sign up for the online broadcast or free program guide/magazine at www.thesportsmanchannel.com.
ATA CONTACT: Denise Jordan
(866) 266-2776
denisejordan@archerytrade.org
TSC CONTACT: Michelle Scheuermann
(262) 432-9100 x 111
(262) 825-7126
mscheuermann@thesportsmanchannel.com
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