Southwick Associates has announced the brands and products that hunters and target shooters preferred most in 2008.

* Top rifle brand: Remington (18.1% of all purchases)
* Top shotgun brand: Mossberg (29.9% of all purchases)
* Top muzzleloader brand: CVA (40.8% of all purchases)
* Top handgun brand: Smith & Wesson (18.4% of all purchases)
* Top scope for firearms: BSA (16.1% of all purchases)
* Top rifle ammunition brand: Remington (29.9% of all purchases)
* Top shotgun ammunition brand: Winchester (35.7% of all purchases)
* Top handgun ammunition brand: Winchester (26.1% of all purchases)
* Top blackpowder brand: Pyrodex (39.0% of all purchases)
* Top balls, bullets, or shot brand: Powerbelt (34.9% of all purchases)
* Top bow brand: BowTech (22.0% of all purchases)
* Top arrow brand: Easton (40.5% of all purchases)
* Top fletching brand: Bohning (26.3% of all purchases)
* Top broadhead brand: Muzzy (21.5% of all purchases)
* Top game call brand: Primos (35.9% of all purchases)
* Top reloading bullet brand: Hornady (23.0% of all purchases)
* Top reloading powder brand: Hodgdon (33.0% of all purchases)
* Top binocular brand: Bushnell (29.4% of all purchases)
* Top knife brand: Buck (19.8% of all purchases)
* Top shooting target brand: Shoot-N-C (37.7% of all purchases)

Launched in 2006, HunterSurvey.com and TargetshootingSurvey.com help the firearms and outdoor equipment industries, government officials, and conservation organizations track consumer activities and expenditure trends.

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