Accokeek, Maryland — Benelli Multimedia has been honored for a third straight year in the 30th Annual Telly Awards, by winning their seventh Telly for outstanding commercial TV production. The Award was presented for Benelli’s TV commercial called “Vinci Part I” which created a massive buzz among consumers who wondered, “What’s in that case?”
Benelli’s winning spot rockets into action with a zoom-in from a satellite view down to earth and then kicks off a fast-paced, movie-trailer style chase. A Benelli operative carries a distinctively shaped case that, presumably, contains Benelli’s new shotgun-the results of a top-secret, multi-year project. A shadowy group desperately tries to capture the case and during the ensuing high-speed chase the agent remains in the lead to ultimately escape his pursuers.
The 30-second spot suggests that there’s “more-to-come,” announcing the “Revolution” begins on March 31, at which time, the “case” will be opened and its contents revealed to the world. The initial airing of this spot coincided with the opening of the 2009 SHOT Show in January and initiated Benelli USA’s unique marketing campaign that teased viewers with questions and anticipation regarding the “contents” of the case. To see the contents of the case for yourself, visit www.benelliusa.com for a full presentation of the revolutionary new Vinci shotgun.
Benelli Multimedia’s productions are shot in High Definition with a strict focus on high-end cinematography. The highly entertaining commercial spots have appeared on Versus, ESPN 2, The Outdoor Channel and The Sportsman Channel.
The Telly Awards are prestigious international honors recognizing the year’s most outstanding TV and web commercials, videos, films and Internet productions. The winners are selected from an impressive pool of entries reflecting work from some of the finest advertising agencies, production companies, and television stations worldwide. These include such notable companies as Honda, GE, Sony, Chevrolet, Pepsi, Toyota, Coca-Cola, Mercedes and Dodge.
“We pride ourselves in being the industry’s leader in unique marketing strategies, and being honored with this Telly award is a testament to that,” said Stephen McKelvain, Benelli USA’s VP of Marketing & Communications. “A revolutionary gun needs a revolutionary launch!”
Contact:
Joe Coogan
Benelli USA
(301) 747-9919
jcoogan@benelliusa.com
Christie Gates
(301) 747-9925
cgates@benelliusa.com
Related Posts
- The Benelli Vinci Shotgun- Benelli has done it again with the Vinci
- The Benelli Vinci Shotgun- Inspired By The Old Master – Created By The New Masters!
- Uberti Introduces the El Patrón – New Custom-Tuned Revolvers!
- Whitetail Properties TV receives prestigious award at Sportsman Channel Awards
- HS Strut® Offers Undertaker® Chokes for Benelli M2 20 Gauge Shotguns
