Fusion®, a deer-hunting specific ammunition brand, announces the unveiling of a new website at www.fusionammo.com. The site touts dynamic new videos, reflects an updated advertising campaign look and incorporates the presence of new spokesman and fighting champion Brock Lesnar as he builds to a July 11 title unification bout.
New spokesman Brock Lesnar prominent
The recent signing of Mixed Martial Arts (MMA) heavyweight champion Brock Lesnar is driving a good portion of the site content. The buildup to his July 11 championship unification bout in Las Vegas is worldwide news and his passion for hunting is well known. A new video interview available on the site further explains the champion’s will to win and desire to hunt.
Website highlights Fusion process and new videos
• Fusion technology: See how the Fusion bullet is built specifically for deer hunting
• Complete ballistics: Find ballistic information on all available rifle, handgun and shotgun slugs
• Videos: Brock Lesnar Tough. Accurate. Lethal. Commercial, fighting and hunting interview and Fusion product commercial
Fusion product line expands
The Fusion product line is made for deer hunting. The bullet itself is built for toughness, accuracy and lethality-all at a popular price. Since its introduction in 2005 the product line has expanded from just centerfire rifle to all types of modern firearms: rifle, handgun, shotgun slug and muzzleloader. And there are four new rifle loads and two handgun loads coming for 2009.
New loads for 2009
Rifle
• 62-grain 223 Rem
• 120-grain 260 Rem
• 140-grain 6.5×55 Swedish
• 300-grain 45-70 Government
Handgun
• 260-grain 460 S&W
• 275-grain 500 S&W
Contact:
Tim Brandt
(763) 323-3833
pressroom@atk.com
