INDUSTRY NEWS

Haley Heath, award-winning TV host of “Family Traditions with Haley Heath” airing exclusively on Sportsman Channel, has recently signed a promotional agreement with Remington Arms Company, Inc., and will serve as a spokesperson for the brand. Heath’s credentials include hosting the highly-popularly TV show, Family Traditions with Haley Heath; being the first woman recognized with the Viewer Favorite Personality award at the 2008 Annual Sportsman Channel Awards; and placing second on ESPN’s Ultimate Outdoorsman Search in 2006. Heath has also been highlighted in USA Today, The Wall Street Journal and on ABC Nightly World News for her work as an industry ambassador and TV host.

“We are so proud of Haley’s accomplishments in the outdoors field,” said Michelle Scheuermann, Director of Communications for Sportsman Channel. “She’s an upstanding individual who has, in many ways, helped to increase our viewer base – especially to women and children.”

Sharing her passion for hunting and a love of the outdoors with her family and with viewers through her show, Heath serves as an enviable role model and epitomizes the traditional values long associated with hunting and the shooting sports. She carries that passion beyond her time in the field, serving as the spokesperson for Hunt.Fish.Feed a hunger awareness initiative, co-partnered by Sportsman Channel and Safari Club International Foundation’s Sportsmen Against Hunger.

“We are pleased to have Haley, and her husband, G.O. and their children, Gunner and Dakota, join the Remington family,” commented Remington’s Phil Murdock, Vice President, Channel and Events Marketing. “Haley’s passion for hunting combined with her applied field experiences and down-to-earth approach allow her to connect with the growing female, youth and family segments in our market. Her family values, unbridled enthusiasm and dedication to our hunting heritage mirror the standards of the Remington brand.”

Anxious to begin her work as an ambassador for Remington, Heath commented, “I look forward to working with the Remington marketing team and promoting such a historically-significant brand. I welcome the opportunity to encourage other women and youth to participate in our hunting and shooting traditions and share those experiences with their families.”

Remington is proud to be the exclusive firearms and ammunition sponsor for Heath’s TV show, Family Traditions with Haley Heath, and will feature Heath in various promotional activities such as store appearances, advertising campaigns and other marketing initiatives.

About Sportsman Channel:
Launched in 2003, Sportsman Channel is the only television and digital company fully devoted to the more than 82 million sportsmen in the United States, delivering the most educational and entertaining hunting, shooting and fishing programming. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel is now a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com.

CONTACT:
Michelle Scheuermann
Director of Communications
Sportsman Channel
262.432.9100 ex 111
mscheuermann@thesportsmanchannel.com

Related Posts