GIFTS

World renown shooting instructors, Gil and Vicki Ash of OSP (Optimum Shotgun Performance) Shooting School, are pleased to announce the release of the audio book to their hit hardcover, You Gotta Be Out of Your Mind. This audio book is a shooter’s guide to the mental aspects of sporting clays and life, and was written by Gil and Vicki Ash with Ty Adams. The new audio book is narrated by two time Country Music Award (CMA) winner, Tim Fox. The new audio book is approximately five hours and 10 minutes long all included on five compact discs. If you have ever wished to enjoy a great book on your road trip to your next outdoor adventure or while completing everyday tasks, the new audio book from Gil and Vicki is the audio book for you.

This audio book is dedicated to the ever-growing list of students and friends, like Steve Brown, who have trusted Gil and Vicki Ash with their skills to rise above the average shooter. You Gotta Be Out of Your Mind will prove to be helpful for all shotgunners in sporting clays as well as improve their personal lives. There are many audio books that deal with mental performance in other sports, but Gil and Vicki’s delivers the first of its kind when it comes to information that is specific to sporting clays.

In 30 years combined teaching experience, Gil and Vicki have studied “the zone” in depth, and more importantly, have studied what it takes to produce a zone experience. This is where the mental game becomes extremely important. Gil and Vicki have developed a system that is not a one size fits all, but empowers each shooter to tailor the concepts to their own individual level, allowing them to self-coach with more effectiveness.

With chapters like “The Log,” “Before You Can Feel,” and “After the Fat Lady Sings,” each listener will find something they can improve in their game mentally and will be able to witness results instead of plateauing.

Gil and Vicki Ash have been shooting sporting clays since 1982. Unlike other instructors, they are natural teachers who have studied and practiced not only shooting, but the psychology of learning and performance, and they have developed the most effective teaching approach in the industry. OSP’s common sense teaching method helps students understand how their eyes, mind and body function together. Once this is learned, understanding why they succeed or fail when shooting a shotgun becomes simple! The powerful insight from Gil and Vicki can be applied to all aspects of your personal life and business, making you not only a better shooter, but a better performer at everything you do. For more information regarding OSP Shooting School please visit www.ospschool.com or by calling 800-838-7533.

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Kim Cahalan
309-944-5341
kim@mediadireccreative.com

GIFTS

Ninety years after his death, Theodore Roosevelt remains an American outdoor icon. His hunting adventures are among the best known. His ethics are among the most championed. And he remains among the most often quoted visionaries in all of conservation. But no illustrated biography of Roosevelt as the consummate hunter, outdoorsman and arms enthusiast has existed until now.

Theodore Roosevelt Hunter-Conservationist, new from the Boone and Crockett Club, is a sweeping view of the outdoor life of the rancher, explorer, soldier, statesman, author, 26th President of the United States—and hero to hunters and conservationists worldwide.

Authored by acclaimed, widely published historian R.L. Wilson with insights from director and screenwriter John Milius, Theodore Roosevelt Hunter-Conservationist is 10-3/4 by 10 inches with 312 pages. The book includes over 200 color and B&W images from archives at Boone and Crockett, Harvard University, Library of Congress, Sagamore Hill National Historic Site and Theodore Roosevelt Birthplace Historic Site.

The Boone and Crockett Club is releasing 1,000 copies of a signed, numbered, hardcover with dust jacket. This lavish, limited edition is not available in stores. The price is $99.95. A paperback edition, $39.95, is available in stores or directly from the Club.

B&C members and associates receive a 20% discount.
Order by December 14 to guarantee delivery for Christmas*

Available from Boone and Crockett Club and from book retailers nationwide. If ordered directly from Boone and Crockett Club, the price is $99.95 for the limited edition and $39.95 for the paperback edition, plus S&H. B&C Associates and Members receive a 20 percent discount on the books. Call toll-free 888-840-4868 or Click Here to order directly from our web store.

Also available in a deluxe, leather-bound edition with slipcase. Limited to 25 copies – $350. Available in January 2010. Call to reserve today (406)542-1888.

* Standard shipping charges apply. Delivery guaranteed within the continental U.S. only.

PRODUCT UPDATE

Free Fleece Pullover

Purchase a Bushnell binocular, riflescope, spotting scope or laser rangefinder with RainGuard HD or RainGuard and receive a free high quality fleece ¼ zip pullover jacket in RealTree AP camo. The retail value of the jacket is $129.99.

$100 Prepaid VISA Card

Purchase both a Chuck Adams edition laser rangefinder and 7×36 binoculars and receive a Visa pre-paid card worth $100.00 (mail-in offer). In addition consumers will receive a bonus Bushnell bino harness. A Chuck Adams stocking cap is also available.

Free Backpack Offer

Consumers who purchase a pair of Excursion EX binoculars get a coupon for a free Bushnell backpack with 2800 cubic inches of storage and plenty of pockets to hold all of their essential gear. The backpack has a retail value of $99.99.

$50 Cash Back Offer

Purchase a new Sport 600 or Chuck Adams edition laser rangefinder and receive a $50.00 (mail-in offer) rebate.

Products can be purchased anywhere Bushnell items are sold.
All offers are good until December 31st and are valid in the U.S. only.
All federal, state and local rules and restrictions apply.

Visit http://www.bushnell.com/global/promotions to find out more

PRESS RELEASE
For Immediate Release

HARRISBURG, PA–Bowhunting Legend, Chuck Adams, will appear at the 2009 Eastern Sports & Outdoor Show (Feb. 7-15, 2009) on February 10, 11 and 12.

“Chuck Adams is a living legend in the Bowhunting World and we are excited to welcome him back to the 2009 Eastern Sports & Outdoors Show,” says Chris O’Hara, Manager, Strategic Accounts Eastern Sports & Outdoors Show.

With 5 world records and 122 animals listed in Pope and Young, there is no bigger name in the world of bowhunting than Chuck Adams. He’s the world’s best-known and most widely published bowhunter, with 4,550 magazine articles and 10 full-length books to his credit. He has received the Bowhunting World Reader’s Choice Award for 10 consecutive years as its most popular writer.

He appears 25-30 times each year on ESPN, WGN, and TNN television networks and stars on ESPN’s “Whitetail Country” and “Advantage Adventures” shows. At age 53, he is the youngest person ever inducted into Safari Club International’s Bowhunting Hall Of Honor and The National Bowhunters Hall of Fame.

The Eastern Sports & Outdoor Show is the largest consumer event of its kind in North America. Attracting outdoor sports enthusiasts from Pennsylvania, Maryland, Virginia, West Virginia, Delaware, New Jersey, New York and Washington DC to view hunting and fishing products, plan outdoor sport and camping vacations, shop for fishing boats, RVs, SUVs, motorcycles and ATVs, and participate in a wide range of sport-related contests and family entertainment offerings.

For more Show information visit www.easternsportshow.com.

Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including: Aerospace & aviation, automobiles, building & construction, electronics, energy, engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT, jewellery, life sciences & pharmaceuticals, property, manufacturing, medical education, packaging & converting, printing & visual communication, security, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2006, Reed Elsevier made adjusted profit before taxation of £1,052 million on turnover of £5,398 million.

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Contact:
Debra Tressler
717-834-6267 or dtressler@conceptoneinc.com