QAD Ultra Rest named official arrow rest of popular Pursuit Channel and ICTV outdoors program.

Hahira, GA (July 28, 2010) – Backwoods Life Television, the “in your face” reality hunting program that airs 5 times a week on Pursuit Channel and ICTV, announced today it has renewed is marketing agreement with leading archery industry manufacturer Quality Archery Designs (QAD) for the fourth consecutive year.

Under the terms of the agreement, QAD’s Ultra Rest continues as the official arrow rest for Backwoods Life TV during the 2010 television season. QAD will also promote their innovative archery and bowhunting products through commercials that are airing during Backwoods Life TV.

The Backwoods Life TV hosts Michael Lee, Kevin Knighton, and Trey Wetherington, fresh off 2 high-profile appearances at the 2010 Southern Trophy Hunters Big Buck Expos in Lakeland, FL, and Greensboro, NC, look to apply their elevated marketing power to propel QAD to the next level.

Michael Lee was thrilled to have QAD onboard for another season and he stressed how important it is for Backwoods Life TV to build long-term, mutually-beneficial relationships with their marketing partners.

“QAD manufactures the highest-quality archery and bowhunting products out there. Backwoods Life TV is grateful to QAD for continuing our marketing partnership and we hope to enjoy many more years together.” said Lee, “Without the continued marketing support of top-brands, like QAD, Backwoods Life TV could not continue to offer the exciting hunting entertainment that our loyal viewers have come to expect from us.”

About Quality Archery Designs
Located in Madison Heights, VA, Quality Archery Designs (QAD) has been designing and manufacturing top-quality archery accessories and bowhunting equipment that work. “Our Target is Your Success” is the motto QAD relies on for motivation in every new product designed. With over 75 years of combined QAD Staff archery experience, whether in the woods or on the target range, archers and bowhunters can be confident when using their products! For more information, please visit: http://www.QADinc.com

About Backwoods Life TV on the Pursuit Channel and ICTV
If you’re looking for another boring outdoor show, then turn the channel. Backwoods Life TV was developed in 2004 when three guys banging their heads together said, “Since we are going hunting and fishing anyway, let’s try to make some great video of it!” Since that day the Backwoods Life TV team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real “in your face” approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel and In Country Television (ICTV). For more information about Backwoods Life TV, please visit: http://www.BackwoodsLife.com

Media Contact Information
Wild Sports Marketing
Phone: 419-330-1010
Web: http://www.wildsportsmarketing.com