Mossy Oak Apparel Company Changes Name to Russell Outdoors

ALEXANDER CITY, ALABAMA – Fruit of the Loom announces that its Mossy Oak Apparel Division will change its Corporate name to Russell Outdoors.

Mark Tate, Senior Vice President of Russell Outdoors stated, “The Russell Outdoors name more clearly aligns with the expanding Outdoor Distribution Channel and our growing Outdoor business.”

Fruit of the Loom, Inc. acquired Russell Corporation in August 2006. The combined synergies of Fruit of the Loom and Russell Corporation provide the individual business units with extensive resources and efficiencies.

“The change in our name will have absolutely no impact on current orders or business for Mossy Oak branded products. We will continue to offer a broad line of Mossy Oak branded products in the future, while developing new opportunities to fit consumer needs in other channels,” continued Tate. “Russell Outdoors will compliment other Russell and Fruit of the Loom brands in markets where Mossy Oak Apparel has not previously ventured,” added Tate.

About Russell Outdoors

Headquartered in Alexander City, AL, Russell Outdoors is the leading manufacturer of hardcore hunting apparel and outdoor sportswear – combining advanced technology with key hunting necessities to create the industry’s most comprehensive and innovative line of performance outdoor apparel and sportswear inspired by the outdoors. Russell Outdoors is a division of Russell Corporation.

Media Contact:
Russell Outdoors (256) 400-4000 or