LaCrosse® Launches New Alpha II With
OptiCirc Technology

Only LaCrosse Can Continue to Innovate with its Strong Heritage in Rubber

PORTLAND, OR – LaCrosse Footwear continues to reinvent the rubber boot category with the introduction of the new Alpha II Series featuring OptiCirc Technology for fall 2008. Alpha II is the most innovative line of rubber boots ever made, for the first time ever, a rubber boot is built to circulate air. Alpha II’s revolutionary OptiCirc Technology addresses the interior comfort of the boot by increasing airflow for maximum comfort.

OptiCirc Technology utilizes performance fibers and an open-air nylon mesh to form the Comfort Control lining built to circulate air around the foot to ensure feet stay comfortable no matter the conditions. This type of comfort and performance has never been offered in a rubber boot; OptiCirc Technology will forever change the way a rubber boot is expected to perform in the field. The ability to circulate air and keep feet dry ensures that a hunter will stay warm in cooler temperatures or maintain a cooler feeling in warmer, high activity environments as well.

The Alpha II Series is the next best thing in the rubber boot industry. LaCrosse is utilizing the tested-and-approved Sport Chassis™ platform for lightweight support in harsh and uneven terrain. The EVA midsole and footbed naturally insulate and cushion the foot. The Alpha II has the same fit and features that has made the LaCrosse’s Alpha boot series popular, including the adjustable gusset for a customized fit and 100 percent waterproof and scent-free protection.

LaCrosse paved the way for the industry with the development of Alpha technology in the AlphaBurly Series. The form fitting neoprene clad rubber boot changed the way a hunter thought a rubber boot should fit in the field and competition continues to emulate this fit because it has become the industry standard. LaCrosse’s new Alpha II with OptiCirc Technology will change what comfort means for a rubber boot.

The Alpha II Series can be uniquely identified by its textured rubber shell. The Alpha II 5.0 features Mossy Oak® Treestand and 5.0mm neoprene for additional insulation. Available in men’s sizes 6-16 (whole sizes only), the Alpha II 5.0mm Mossy Oak Treestand style is available for a retail price from $149.95.

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LaCrosse Footwear, Inc. produces official licensed products of Mossy Oak/Haas Outdoors Inc. Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak ( Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC and Mossy Oak Properties.