BASS, the worldwide authority on bass fishing, today announced that Bass Pro Shops, the world’s leading supplier of outdoor gear, will build on the marketing alliance formed last year by assuming title sponsorship of the Bassmaster Opens in 2010-2011. With the agreement, final-day weigh-ins of select Bassmaster Open events will be held at Bass Pro Shops stores.

As part of the multiple-year collaboration, Bass Pro Shops will also have a presence at the 2011 Bassmaster Classic and all 2010-2011 Bassmaster Open and Bassmaster Elite Series events. The relationship will allow each industry-leading company to integrate both brands across their respective platforms.

“We look forward to continuing our relationship with the premier bass fishing organization in America and the benefits it brings to our loyal customers,” said Johnny Morris, Bass Pro Shops founder.

The agreement also calls for joint marketing programs, including the continued opportunity for BASS members to earn Bass Pro rewards points. Additionally, Bass Pro Shops will serve as the official apparel provider of the Bassmaster Elite Series marshal program and conduct Bassmaster University seminars at Bass Pro Shops various retail events.

As the official apparel provider, Bass Pro will provide Marshals with apparel and a $25 gift card for all participants. The Marshal program provides BASS members the opportunity to ride along with Elite Series pros for a full-day of tournament fishing from the best seat in the house.

“We recognize and appreciate the significant brand power that Bass Pro Shops has in the industry,” said Tom Ricks, vice president and general manager, BASS. “Fishing fans will continue to benefit from this growing relationship.”

Bass Pro Shops is associated with a number of Bassmaster Elite Series anglers including Kevin VanDam of Kalamazoo, Mich., and Rick Clunn of Ava, Mo., each former winners of both the Toyota Tundra Bassmaster Angler of the Year award and the Bassmaster Classic.

For more information on Bass Pro Shops, visit www.basspro.com.

For more information, contact BASS Communications at (407) 566-2208 or visit www.Bassmaster.com.

About Bass Pro Shops:
Headquartered in Springfield, Missouri, Bass Pro Shops, also an international catalog and internet retailer, currently has 56 retail locations in 26 states and Canada visited by over 100 million people per year. In addition, Bass Pro Shops, also provides products and services for thousands of independent dealers worldwide through its subsidiary company, American Rod & Gun. Bass Pro Shops gift cards can be purchased at over 132,000 retail outlets across America. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

About BASS:

For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in Bassmaster.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.

The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women’s Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.

BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.

Contact:
BASS:
Doug Grassian
407-566-2216
[email protected]

Bass Pro Shops:
Larry Whiteley
417-873-5022
[email protected]