The Archery Trade Association is pleased to announce Chevrolet and Outside Hub as co-title sponsors of the 2011 ATA Trade Show, January 6-8 in Indianapolis.

“We’re proud to welcome Chevrolet and Outside Hub to the ATA Trade Show as our co-title sponsors,” said Jay McAninch, ATA President/CEO. “Chevy is synonymous with America, hometown businesses and the rugged entrepreneurial spirit that the archery and bowhunting industry represents while Outside Hub is the largest and fastest growing vertical advertising platform reaching outdoor enthusiasts online.”

ATA will work to advance the ideals and image of Chevrolet as an icon in the history of American life and corporate mainstay. Industry attendees at the ATA Trade Show are not only engaged in business but are enthusiasts who passionately pursue their outdoor interests. As such, they and their customers are a perfect fit for Chevy products. Ranging from owners, presidents and executives of companies to retailers of all sizes and types, ATA members rely on vehicles for hauling merchandise for their outdoor pursuits.

“Chevrolet is proud to join the archery and bowhunting industry at their annual Trade Show,” said Phil Caruso, national Chevrolet promotion manager. “We fully understand the passion truck owners have for the outdoors, and we are glad to include the ATA in our 2011 plans, and allow them to experience the New Silverado HD, the 2011 Motor Trend Truck of the Year. We also are pleased that our partnership will help support school and community programs that get kids and families outdoors and involved in archery and bowhunting.”

Outside Hub is considered the information engine of the outdoors, with a network of Web sites dedicated to providing outdoor enthusiasts with the foremost content available. Outside Hub reaches millions of people daily in the hunting, shooting, fishing, camping, hiking, mountain sports, powersports and boating communities.

“Outside Hub is proud to be a co-title sponsor of the 2011 ATA Trade Show along with Chevy as we have a passionate commitment to the archery industry and bowhunting as a whole,” said David Farbman, Outside Hub CEO. “We are aggressive about growing the hunting industry and this is a natural step in that direction for Outside Hub.”

Those attending the 2011 ATA Trade Show will see firsthand evidence of these new partnerships and its visible impact on the event. The archery and bowhunting industry’s annual Trade Show features more than 500 exhibitors, over 1,000 independent retail shops and nearly 9,000 total attendees. It’s the largest archery and bowhunting showcase worldwide hosting industry manufacturers, distributors, sales reps, retailers and media. Owned and operated by the ATA, the Show is closed to the public and is an order-writing event.

About the ATA
Since 1953 ATA has been the trade association for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. ATA is dedicated to making the industry profitable by decreasing business overhead, and reducing taxes and government regulation while increasing participation in archery and bowhunting. ATA owns and manages the ATA Trade Show, the archery and bowhunting industry’s largest and longest running trade show worldwide. More information can be found at www.archerytrade.org.

About Chevrolet
Chevrolet is a subsidiary of General Motors, one of the world’s largest automakers. The company traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia. More information on the new General Motors can be found at www.gm.com.

About Outside Hub
Outside Hub is the largest and fastest growing vertical advertising platform reaching the outdoor enthusiast online. With hundreds of outdoor Web site partners that reach millions of unique and highly targeted consumers, Outside Hub connects advertisers to the relevant consumers they need to target with unique and cost effective solutions. Outside Hub can bring unrivaled advertising solutions to any outdoor brands! More information can be found at www.outsidehub.com.