National award winning outdoor TV show Backwoods Life proudly partners with Hawke Optics as official optics partner for Backwoods Life TV.

Hahira, GA (February 22, 2011) – Backwoods Life Television, the national award winning television series airing on Pursuit Channel and coming to Wild TV, announced today it has partnered with Hawke Optics as the official binocular and scope partner for 2011 and 2012.

The partnership will include Backwoods Life crew members and show hosts using Hawke binoculars and scopes during the filming of Backwoods Life TV through 2012 and incorporating range finders and more into the 2012 filming.

“Hawke’s line of optics got our attention right away with their clarity, quality, and affordability for the average person.” said Kevin Knighton, co-host of Backwoods Life TV.  “We pride ourselves in working with companies that provide great products that are affordable for any budget.”

As one of the most popular trio of hosts in the outdoors industry (Michael Lee, Kevin Knighton, and Trey Wetherington), Backwoods Life TV has become a top hunting show on the Pursuit Channel. Backwoods Life TV offers an exceptional marketing platform to promote its advertising partners.  The Backwoods Life trio also brings a strong foundation with social media on the internet as well as many appearances at special events.

Watch Backwoods Life TV on the Pursuit Channel currently on Wednesdays at 11:00 AM and Fridays 9:30 PM EST through June 2011 with new airtimes on Pursuit Channel coming in July as well as three weekly airings on Wild TV in Canada beginning July 2011.

For more information on Hawke Sport Optics please visit:

About Backwoods Life TV on the Pursuit Channel and Wild TV
If you’re looking for another boring outdoor show, turn the channel. Backwoods Life TV was developed in 2004 when three guys banging their heads together said, “Since we are going hunting and fishing anyway, let’s try to make some great video of it!” Since that day the Backwoods Life TV team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real “in your face” approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel and will begin airing on Wild TV in July 2011. For more information about Backwoods Life TV, please visit:

Media Contact Information
Backwoods Life TV & Radio
Phone: (229) 507-3425
Email: [email protected]